The Creative Mind Behind Sagent’s Mortgage Servicing Design Story: Art Director Jouna Saza is a 2026 HousingWire Marketing Leader
Team Sagent isn’t only revolutionizing the technology servicers rely on – we’re redefining how servicing operations is experienced for both the industry and the homeowners we all serve – seamless, modern, and easily accessible. To deliver the modernization today’s servicers and consumers have been looking for, Team Sagent leverages innovative creativity to propel the industry forward.
At the helm of this transformation is Jouna Saza, Art Director at Sagent, which is exactly why she was named a 2026 HousingWire Marketing Leader.
Defining the Sagent Brand
At Sagent, Jouna has been instrumental in scaling Sagent’s brand across major marketing channels, ensuring consistency, speed, and quality in a fast-paced, high-growth environment. Following the launch of Dara by Sagent, she equipped both marketing and sales teams with the assets needed to amplify effectively across social, web, and events to directly enable stronger and more efficient go-to-market efforts.
Beyond external marketing, Jouna is vital behind-the-scenes in maintaining brand excellence across internal and cross-functional initiatives. In everything that she does, Jouna’s contributions drive both efficiency and impact. By creating clear, modern, and consistent visual systems, she enables teams to move faster, communicate more effectively, and present a unified brand to the market.
Igniting a New Light
Jouna’s creative vision plays a critical role in how the Sagent brand is seen in person – and this execution can be seen through her contributions to Ignite, our annual conference that’s all about powerful content and real collaboration that actually makes a difference.
In her effort to ensure Sagent delivers a cohesive, modern identity that translates complex mortgage servicing concepts into clear and consistent stories, Jouna has provided full-service design support since Ignite kicked off in 2022. Her thoughtfulness in curating designs for Ignite has contributed directly to its growth, with participants regularly admiring the cohesion and quality of the experience.
Designing the Future of Mortgage Servicing
Jouna’s leadership in creative discipline has made her an indispensable contributor to Sagent’s success and a standout marketing leader across the industry, helping drive efficiency and impact.
Please join us in congratulating Jouna on her win as a 2026 HousingWire Marketing Leader! Read her full winner profile here.