Relentlessly Creative: Ashlee Hardy Honored as a 40 Under 40 by National Mortgage Professional
Mortgage industry events represent crucial touchpoints for Sagent to engage with our customers, industry partners, peers, and prospects. Running point for Sagent’s event operations is Ashlee Hardy, Senior Specialist, Field Marketing and Events.
Ashlee has meticulously crafted Sagent’s presence at these events for more than 3 years, enabling us to launch impactful new solutions into the market that are modernizing the entire servicing sector. So, it’s no surprise that she was named to National Mortgage Professional’s 2025 40 Under 40 list.
Boundary-Pushing Creativity to Drive Innovation
Ashlee’s approach to events reimagines the typical conference experience, moving beyond booths and business cards to create memorable activations that attendees look forward to at future tradeshows. The perfect example was with the launch of Dara in 2024. Ashlee orchestrated every detail (invitation list, demo logistics, bespoke SWAG and reception complete with champagne and oysters) to ensure the experience was engaging, relevant, and informative.
Ashlee’s innovative ideas (and strategies for implementing them) are critical in advancing Sagent’s innovative servicing solutions, including Dara. Ashlee consistently gathers data about event ROI and attendee experiences, then uses it to create new and strategic ways to elevate the Sagent and Dara brands — all while never losing sight of delivering an enduring and meaningful experience.
Leading Through Action
Ashlee’s approach to event marketing is ushering a new era of experiences in America’s $14 trillion mortgage servicing industry. Ashlee works diligently to build close relationships with conference hosts and vendors, enabling Sagent to continue making a significant impact across the industry and pushing forward innovation.
Ashlee strongly believes she should inspire others through action, and that’s apparent in her disciplined example of Sagent’s core values: relentless, relevant, reliable, and respectful. To Ashlee, leadership isn’t about standing above; it’s about setting the pace, collaborating closely her team, and building a culture of accountability and support.
Join us in celebrating Ashlee’s recognition as a 40 Under 40 by National Mortgage Professional.