Sagent’s Stefan Sowder, Director of Brand Marketing, Honored with HousingWire’s Marketing Leader Award 

Sagent is thrilled to announce that Stefan Sowder, Director of Brand Marketing, has been honored with HousingWire’s Marketing Leader award. Over the past year, Stefan’s marketing leadership has touched and positively impacted nearly every facet of the organization, playing a pivotal role in the successful launch of Dara, the first mortgage software platform to unify all data and user experiences for servicers and homeowners across the entire servicing lifecycle.  

HousingWire’s Marketing Leader Award is given to “the most creative and influential marketing minds of the housing economy.” Leaders like Stefan use their talents to guide teams, transform brands, and drive innovative marketing campaigns across the housing and mortgage industries. 

Keep reading to learn more about how Stefan’s commitment to excellence has produced reliable and relevant outcomes at Sagent.  

Why Stefan is a Marketing Leader 

With 17+ years of mortgage industry experience, Stefan brings a strong work ethic and a flexible mindset to Sagent. Stefan seamlessly collaborates across departments, advancing outcomes that are aligned with Sagent’s mission to lead the evolution in mortgage servicing by solving its most complex challenges.  

Stefan firmly believes that exceptional marketing must be rooted in empathy with the customer at the heart of the operation. At Sagent, he “connects the dots” between multi-layered technical solutions and the people who purchase, build, use, and trust them — the impact of which will be felt for years to come as Sagent continues to innovate alongside the servicing industry’s biggest banks and lenders to fundamentally change the dynamics of America’s $14T housing ecosystem. 

Stefan’s Impact at Sagent 

At Sagent, Stefan leads a team that’s responsible for every aspect of Sagent’s brand- and product-marketing operation, spearheads employee-engagement initiatives in the U.S. and India (which includes Sagent’s Brand Ambassador program), and plays an instrumental role in strategic initiatives such as the launch of Dara. 

Under Stefan’s expert guidance, Sagent produced an intricate and exclusive Dara launch event concurrent with MBA Servicing 2024. His collaboration with teams throughout Sagent brought the right message and the right audience together for a highly successful launch of our new platform that got people’s attention. 

Stefan’s expertise has produced tangible results for Sagent, including a 265% growth in social followers. The resounding success of the Dara launch, the effectiveness of the Brand Ambassador team, and all the projects – big and small – that Stefan has contributed to over the past year are testament to the efficacy of his leadership, messaging strategy, and communication skills. 

Congratulations Stefan! 

Every day, Stefan embodies the Sagent spirit by driving the core values of being reliable, relentless, and always relevant. His creative leadership has been instrumental in positioning Sagent as an industry innovator and dynamic brand and marketing powerhouse.  

We could not be prouder of Stefan for his recognition by HousingWire and are looking forward to seeing everything he will accomplish at Sagent. 

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